The pricing seems right. It’s not the insane $199 some were predicting/hoping for, but it’s roughly in line with the iPad, as it absolutely needed to be.
I do find it a little odd just how much Microsoft is playing up the Touch Cover. Look, it does seem cool (though as far as I know, no one outside the company has actually used one yet). But both here and in the initial commercial they’re making it seem like you’re going to need one.
That’s not a tablet. That’s a PC — a PC with a thin keyboard and a thick screen.
Yes, I love the Logitech thin keyboard for the iPad. But that’s only because I’m a writer with 30 years of physical keyboard baggage. I’m a (slowly) dying breed. And I still love using the iPad much more when it’s not “docked” to the keyboard — which is most of the time.
I’m not saying it’s a mistake to market the device this way — it may actually be smart — I just wasn’t expecting it to be so blatant.
The next question: if Apple unveils slightly modifies the old (new) iPads alongside the iPad mini next week, do they keep the price points the same? My guess would be yes, though that $399 price point becomes a wild-card. Right now, they sell the iPad 2 there. But with a move towards the Lightning adapter and some slightly different internals, maybe there’s an opportunity to switch things up. This wouldn’t be because of anything Microsoft is doing necessarily. But it certainly couldn’t hurt.